Scaled a Global D2C Brand by 60% YoY
Led global marketing at LEKKER Bikes, achieving 60–100% YoY growth through data-driven campaigns, a full rebrand, and market launches in the USA, NL, and DE. Drove a 300% YoY uplift in branded search and launched an influencer strategy that delivered 2M+ impressions in the first month. Built co-branded partnerships with lifestyle and cultural brands (Minor Figures, Allianz Stadium, 6Ft6 Wines), and helped LEKKER become a market leader while maintaining industry-leading CX scores (NPS 9/10, TrustPilot 4.5/5).

Built & Launched Brands Across 3 Continents
Orchestrated LEKKER’s global expansion, delivering global marketing strategies and creative campaigns (resulting in industry leading ROAS of 12.5) and securing 100+ top-tier press features. Transformed LEKKER into a leading eBike brand in Europe, the US, and APAC. Launched 4 new brand stores globally and 20+ products.

Fractional Marketing & Brand Leadership for High-Growth D2C Brands
Through Cornerstore Studio, I provide hands-on strategy and execution for brands ready to scale. From sharp branding and positioning to channel planning and campaign rollout, I help teams make their mark with clarity and creativity.

Launched Scout Kids, a Digital Platform for London Families
Spotted a gap, designed the digital product, built the brand, and launched a fast-growing D2C platform that solves the “what to do with the kids” dilemma. From content to CX to growth strategy -I’ve worn all the hats.

Turned Content into Culture at Piecemeal Puzzles
Built a viral content strategy that reached 1.6M+ people organically, in just 3 weeks. Landed coverage in tier-1 publications like Condé Nast Traveller, Cosmopolitan, Creative Boom, Suitcase & Stylist - with £0 media spend.

Community-Led growth at The Nudge
Scaled a paid membership community from 500 to 5,000+ through strategic brand partnerships and strategic content. Built a 250K+ email list and reached 1M+ monthly website impressions