Product Marketing Lead
London | 03/2026 - Present
Conveo AI
Scout Kids is a digital membership platform that helps answer every parent’s weekend dilemma: “What should we do with the kids?” We curate London’s best family-friendly activities, perks, and expert picks - saving time, effort, and decision fatigue.
Key Achievements:
• Generated $2m+ in pipeline in the first week of launching Conveo StoryLines, the company’s biggest product launch to date
• Clients include top Fortune 500 brands including Google, Canva, Unilever
• Built a company-wide messaging and positioning hub used by 80+ employees and AI agents
• Developed the concept and copy for a Cannes Lions digital out-of-home takeover, delivered from brief to launch in two weeks
Key Highlights:
• Positioning & Messaging: Built the strategic messaging architecture for the company, ensuring product, brand and competitor narratives are applied consistently across teams and AI-powered workflows
• Product Launches & GTM: Lead end-to-end product marketing, translating complex AI technology into clear propositions, launch narratives, campaigns and sales enablement
• Competitive Intelligence: Design AI-enabled systems that turn sales-call insights, win/loss data and market developments into living battlecards and actionable intelligence
• Creative Campaigns: Develop high-impact brand concepts and creative executions designed to build awareness and differentiate Conveo within a fast-moving category
Founder & Director
London | 12/2023 - Present
Scout KIDS
Scout Kids is a digital membership platform that helps answer every parent’s weekend dilemma: “What should we do with the kids?” We curate London’s best family-friendly activities, perks, and expert picks - saving time, effort, and decision fatigue.
Brand & Product
• Built the Scout Kids brand from scratch, including the visual identity, UX design (Figma), content strategy, tone of voice, and product roadmap to create a seamless, user-friendly experience that resonates with modern families
Marketing & Growth
• Developed and launched an organic GTM strategy, attracting our first 200+ beta members with £0 ad spend
Partnerships
• Secured partnerships with London’s top family-friendly venues, unlocking exclusive perks for our members while boosting visibility and driving revenue for local businesses
Community & Engagement
• Built a thriving Scout Kids community (200+ organic engaged beta users) of engaged and loyal London families
• Built out an ambassador program, with 3x London parents writing articles and posting weekly on behalf of Scout
CORNER-
STORE STUDIOMarketing Lead & Director
London | 12/2023 - 03/2026
Cornerstore Studio is a boutique brand and marketing consultancy helping high-growth consumer, lifestyle, and D2C brands scale smarter. We offer fractional marketing leadership to early-stage and scaling consumer brands - combining senior expertise with hands-on delivery.
Fractional Marketing Leadership
• Act as a strategic partner for scaling brands needing senior marketing expertise without the overhead of in-house hires
Brand Strategy & Positioning
• Develop differentiated brand identities and positioning that cuts through crowded markets
Growth Strategy
• Build full-funnel, data-driven marketing strategies that connect brand, content, and performance to deliver measurable growth
End-to-End Execution
• Leading integrated campaigns across various channels (inc PR, influencers, paid social, email, content, and community) - balancing short-term existing demand capture and longer-term future demand gen
GTM & Market Expansion
• Support product launches and international growth, shaping tailored go-to-market strategies for each stage of scale
Agile Team Building
• Assemble bespoke, fractional marketing teams that flex to client needs—delivering agency-level expertise, minus the overhead
Personal Brand Strategy and Development
• Define personal brand positioning and strategy for senior leaders and founders, helping them connect with targeted audiences to grow engaged communities/followers
Head of Marketing & Brand
Amsterdam | 03/2021 - 11/2023
LEKKER Bikes
As one of LEKKER’s first marketing hires, I spearheaded the global brand and marketing strategy, helping scale the business across APAC, the US, and Europe.
Key Achievements:
• 100% YoY Revenue Growth across priority regions
• 300% Increase in Brand Searches via strategic campaigning, partnerships (Minor Figures, Sydney Allianz Stadium, 6Ft6 wines, Massimo Gelato), SEO, organic socials, and a global PR push
• 100+ Tier-1 media features, including lifestyle, tech, and business press, boosting brand authority, trust, and awareness
• 4x growth in revenue attributed to email via an effective content strategy, localisation, segmentation and automations
• NPS 9/10 and TrustPilot score of 4.5/5 (highest rated eBike brand in EU), driven by consistent, customer-first marketing
Core Responsibilities:
• Full-funnel strategy - leading the marketing function with a holistic approach to brand, CX, creative, performance, product, partnerships, PR, and community
• Market Expansion - Launched LEKKER in the US, Germany, and the Netherlands with localised GTM plans. Solidified LEKKER as Australia’s market leader in D2C eBikes
• GTM - delivered 25+ successful product launches
• Growth & Paid Media: Achieved 12.5 average ROAS in paid campaigns, nearly doubling the industry benchmark of between 5-7
• Brand repositioning: Led a global rebrand that contemporised the brand’s identity and solidified its positioning, tripling brand awareness YoY
• Team Leadership & Collaboration: Reported directly to the CEO, managing a growing in-house team of 4, 7 external agencies, freelancers, and worked cross-functionally with product, CX, eComm, and performance team leads to align marketing and brand with business objectives, cross-functional projects and knowledge sharing
Founder & Director
Amsterdam | 01/2020 - 03/2021
pIECEMEAL PUZZLES
Launched Piecemeal during lockdown: a design-forward puzzle brand made for modern, mindful consumers. The result? Viral reach, global press, and a cult following - all without a penny in paid media.
Key Achievements:
• 10,000+ unique visitors within the first 3 months of launch - driven entirely by organic traffic
• 1.6M+ organic impressions via PR, partnerships, creator collaborations and community-driven content
• Featured in top-tier media including Cosmopolitan, Condé Nast Traveller, Forbes, Stylist, Suitcase and more
Key Highlights:
• Creative Direction - Led all the creative output, including branding, packaging, product visuals, and the Shopify website
• eCommerce & Growth Strategy - Built a high-converting D2C experience, optimising UX, PDPs, and retention flows
• Content & Social Marketing - Delivered an organic-first strategy combining storytelling, branded content, UGC and creator collaborations
• PR & Awareness - Secured extensive tier-1 media coverage, positioning Piecemeal as the contemporary puzzle brand for a new generation of mindfulness-focused consumers
Head of Partnerships & Memberships
London | 03/2017 - 11/2019
THE NUDGE
At The Nudge - one of London’s largest lifestyle platforms - I led strategic partnerships, membership growth, and audience engagement, transforming the platform into a high-performing, revenue-generating community.
Key Achievements:
• 300% YoY membership growth, scaling from 500 to 5,000+ paid members organically
• Led 3 brand partnerships weekly, with brands including Bloom & Wild, Saatchi Gallery, Cecconi’s, Ollie Quinn, JKS Restaurant Group and more
• Built a 250k+ community and drove 1M+ monthly unique website impressions through high-value content
Key Highlights:
• Partnerships & Collaborations – Secured and launched strategic partnerships that enhanced member value and retention, and drove acquisition
• Growth Strategy & Retention – Designed targeted acquisition and retention campaigns that boosted conversion and LTV
• Blended editorial and commercial approaches to increase loyalty, engagement and monetisation. Led segmentation, lifecycle comms and optimised journeys to increase LTV and reduce churn